Services

Four practice areas, one accountable team. We take over TikTok advertising from setup to daily optimization.

Campaign Management

Full-cycle setup and day-to-day management of TikTok ad accounts: Business Center structure, ad account onboarding, campaign and ad group architecture, pixel and event configuration, budget pacing, bid strategy and daily optimization against target CPA.

Analytics & Reporting

We build spend and performance dashboards on top of the official TikTok Reporting API: daily spend, CPM, CTR, CPC and cost-per-conversion by campaign and ad group, aggregated across ad accounts. Access is read-only and credential handling follows least-privilege principles.

Business Center Operations

Design and maintenance of TikTok Business Center architecture: member roles and permissions, asset sharing between teams, agency-partner access, security hygiene for API integrations and periodic access reviews.

Creative Operations

Short-form video and static ad creative for paid social: concepting, production, variant testing and structured refresh cycles. Every creative batch ships with a testing hypothesis and measurable success criteria.